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Basemark Joins The Immersive Technology Alliance

Basemark’s Upcoming VR Testing Solution Will Play a Key Role for The Alliance Members

Helsinki, Finland, February 9, 2016 – Basemark announced today that it has joined the Immersive Technology Alliance (ITA). ITA is a leading consortium focused on catalyzing the development and commercialization of virtual reality, augmented reality, stereoscopic 3D, and other immersive technologies.

“The ITA is very excited to welcome Basemark because their valued expertise will benefit the alliance, and their membership is proof that key industry players are jointly learning, building, and collaborating for the best user experience possible in virtual reality” said Neil Schneider, Executive Director of ITA.

“Given our weight within the VR ecosystem, we have to be very selective in choosing the right bodies and consortiums where we participate.” Said Tero Sarkkinen, Founder of Basemark. “We evaluated and found the Immersive Technology Alliance as being a definitive key player and therefore we feel confident that our joining the membership roster is the right decision for us and the industry. The ITA have already done important work in bringing various stakeholders together and we look forward to further contributing to the members and the industry by providing our high quality VR testing tools and technologies.”

About Basemark

Basemark develops industry-leading system performance and power consumption analysis tools that are used by leading semiconductor and OEM companies around the world such as AMD, Imagination Technologies, Intel, NVIDIA, Renesas and Qualcomm. Its world-renowned product portfolio includes Basemark Metal, Basemark ES, Basemark X, Basemark OS and Browsermark. Basemark is headquartered in Helsinki, Finland.

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Basemark and Browsermark are registered trademarks of Basemark Oy. All other mentioned brands may be property of their respective owners.

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