The Automotive AR Company

Enabling safe & enjoyable rides with augmented reality solutions

The Automotive AR Company

Enabling safe & enjoyable rides with augmented reality solutions

AR Applications

AR features to enhance your driving experience & improve road safety.

AR Studio

Visual tools to easily develop, test & deploy Automotive AR applications.


For tailored automotive software solutions.

Basemark helps BMW deliver an amazing AR experience

Basemark developed new ground-breaking AR features for BMW Group’s new iX. These features are improving the driving experience, comfort & safety of thousands of drivers on public roads since 2021.

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Our Solutions


Rocksolid AR Applications

AR features that enhance the driving experience & safety by overlaying real-time contextual information such as collision warnings, navigation instructions etc. directly on top of the real world via in-vehicle displays and AR-HUDs.

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AR Video lane detection

Rocksolid AR Studio

The unique AR Editor allows you to easily design AR-generated scenes and applications for video AR displays and AR HUDs.

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Professional Services

Our professional services team provides tailormade software solutions and programming for automotive projects related to AR, ADAS, Autonomous drive, compute & graphics solutions.

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BATS is an automotive hardware performance evaluation tool that allows automotive OEMs, Tier1 Suppliers, and semiconductors to assess graphics and compute performances with an automotive-relevant workload, including AR and ADAS tests.

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Press Releases

Basemark And FIC Partner To Deliver Immersive Mixed Reality for Automotive

The partnership between Basemark and FIC will offer a tightly integrated solution for OEMs and…

Improving trust in ADAS through Augmented Reality

Over the past few years, Advanced Driver Assistance Systems (ADAS) have completely transformed and revolutionized…
Press Releases

Basemark Brings Advanced AR Graphics to MediaTek Automotive SoC

Helsinki, Finland | January 5th, 2023 Basemark showcases its advanced automotive instrument clusters with Augmented…

About Us

Basemark is an automotive software and service company specializing in Augmented Reality, HMI Graphics and ADAS solutions for next generation software-defined vehicles.

Some of our partners



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