AR features to enhance your driving experience & improve road safety.
The Automotive AR Company
Enabling safe & enjoyable rides with augmented reality solutions
The Automotive AR Company
Enabling safe & enjoyable rides with augmented reality solutions
Basemark helps BMW deliver an amazing AR experience
Basemark developed new ground-breaking AR features for BMW Group’s new iX. These features are improving the driving experience, comfort & safety of thousands of drivers on public roads since 2021.

Our Solutions
[AR APPLICATIONS]
Rocksolid AR Applications
AR features that enhance the driving experience & safety by overlaying real-time contextual information such as collision warnings, navigation instructions etc. directly on top of the real world via in-vehicle displays and AR-HUDs.

[AR STUDIO]
Rocksolid AR Studio
The unique AR Editor allows you to easily design AR-generated scenes and applications for video AR displays and AR HUDs.
[SERVICES]
Professional Services
Our professional services team provides tailormade software solutions and programming for automotive projects related to AR, ADAS, Autonomous drive, compute & graphics solutions.


[SOC TESTING SUITE]
BATS
BATS is an automotive hardware performance evaluation tool that allows automotive OEMs, Tier1 Suppliers, and semiconductors to assess graphics and compute performances with an automotive-relevant workload, including AR and ADAS tests.
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About Us
Basemark is an automotive software and service company specializing in Augmented Reality, HMI Graphics and ADAS solutions for next generation software-defined vehicles.
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