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Basemark Helps to Deliver Augmented Reality Experience for One of the World’s Leading Premium Car Brands

By February 9, 2022 March 1st, 2022 No Comments

Helsinki, Finland | February 9th, 2022

Basemark has contributed significantly to the development of new groundbreaking augmented reality applications of BMW Group’s new iX. These new features help to increase the driving experience, comfort, and safety to a new level.

Basemark, a leading software enterprise specializing in automotive software, implemented augmented reality (AR) applications for the BMW Group. AR over-video application is the first one of these and is now available in some of the latest BMW models. The work has resulted in cutting-edge AR applications for new electric BMW iX vehicles that use vehicle sensor data and computer vision functionality. These enable AR-enhanced information to be shown on the car’s Central Information Display while navigation is enabled.

Augmented reality-powered Central Information Displays help the driver with vehicle interaction and be more aware of their surroundings. For example, AR increases the ease, accuracy, and safety of navigation. With AR, upcoming turning maneuvers and lane recommendations are shown to the driver directly on the Central Information Display. The front-view camera automatically sends live footage to the curved touchscreen, where interactive arrows appear to show the driver exactly where they need to go. The map remains visible thanks to a split-screen functionality. This means drivers no longer need to interpret the image from the navigation map to the road in front of them.

AR features also help to improve the parking experience in densely packed urban environments. AR can also help to guide the driver towards available parking vacancies, inform about parking limitations and rates, and augment the driver’s spatial awareness during parking.

“The BMW Group’s augmented reality-powered applications set a new standard for driver experience, comfort, and safety. We are delighted that Basemark’s leading automotive software know-how resulted in AR implementations that fulfilled the concept of the BMW Group and asset requirements with great technical feasibility and high performance. We also collaborated to improve the BMW Group’s asset creation and delivery process, empowering both designers and developers, resulting in reducing time spent on development. The work also included providing support for concept exploration and simulation development of AR concept features,” says Tero Sarkkinen, CEO and Founder of Basemark.

For additional information

Sami Niska
COO, Basemark
+358-50-487-6582
sami.niska@basemark.com

Media Kit

https://www.bmw.com/en/innovation/bmw-software-update.html

https://www.youtube.com/channel/UC67my-dfCl5oFeG2o8jM0nw

In the media:

TechCrunch

VentureBeat

AutoNews Europe

 

About Basemark
Basemark Oy is a software enterprise offering development tools for the automotive industry. The company was founded in Helsinki in 2015 and has operations in Finland, Germany and the US. Basemark is the developer of Rocksolid Core – the world’s first automotive end-to-end operating system and platform covering all vehicle functions for software-defined vehicles. Basemark also develops system performance evaluation tools such as Basemark Automotive Testing Suite and GPUScore. For more information, please visit www.basemark.com.

Basemark and Rocksolid are trademarks or registered trademarks of Basemark Oy. All other mentioned brands may be the property of their respective owners.

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