Making driving safer & more enjoyable with Augmented Reality

On a mission to save lives

According to the World Health Organization, 1.3 million people die every year as a result of road accidents. One of the main causes of severe road accidents is caused by drivers not paying attention to surrounding traffic.

Augmented Reality (AR) makes driving safer by enhancing the driver’s situational awareness, reducing distractions, providing real-time information, and aiding in navigation in ways that have not been possible before.

Some of our customers

Tools for automotive grade AR development

Rocksolid AR enables rapid development of automotive AR applications and easy deployment on various in-vehicle displays, ECUs and operating systems. Rocksolid AR has been developed subject to automotive functional safety requirements and is fit for series production projects.

Rocksolid AR Studio

Fast development and debugging

Increase the productivity of AR development. Enable faster iterations and unleash the creativity of designers.

Software solutions for automotive AR

Automatic AI heavy lifting

The included computer vision stack and AI algorithms ensure that AR content appears in the right position at the right time.


Develop once, deploy to many different OS and SoC combinations.

Basemark Helps to Deliver Augmented Reality Experience for BMW

Basemark developed new ground-breaking AR features for BMW Group’s new iX. These features are improving the driving experience, comfort & safety of thousands of drivers on public roads since 2021.

Our Offerings

Rocksolid AR

A unique full software suite for rapid AR development and deployment, consisting of a design studio, SDK and runtimes. Increase productivity and develop immersive automotive AR applications for HUDs, instrument clusters, infotainment screens and AR glasses.

Rocksolid AR studio

Professional Services

Our service team is ready to support your series production projects from start to finish. We offer turn-key projects and can also work as part of your existing team set-up.

Professional Services

What our customers say about us

“We greatly appreciate Basemark's contribution to the project, particularly the innovative approach you employed to demonstrate the integration of all systems. This method provided us with invaluable insights and deepened our understanding of your capabilities, further strengthening our interest in potential future collaborations.”

- LamborghiniBasemark x Lamborghini project collaboration



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Press Releases

Basemark And FIC Partner To Deliver Immersive Mixed Reality for Automotive

The partnership between Basemark and FIC will offer a tightly integrated solution for OEMs and…

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Over the past few years, Advanced Driver Assistance Systems (ADAS) have completely transformed and revolutionized…

About Us

Basemark is an automotive software and service company specializing in Augmented Reality & ADAS visualizations and HMI graphics for next-generation software-defined vehicles.

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