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Basemark at Car HMI USA 2023

Booth: 18

December 6-8 | Detroit, US


At Car HMI USA, Basemark will be showcasing Rocksolid AR, automotive AR application development solutions for in-vehicle displays.

Rocksolid AR Studio
Visual low-code AR editor tool for developing, debugging & calibrating, and testing AR applications.

Rocksolid AS SDK
Manages critical automotive AR optimization tasks that ensure the displaying of AR content, at the right time, and place in the driver’s Field of View (FoV).

Event Day 2 | December 7th at 10:15 – 10:45

Soma Muthumanickam has been appointed to the role of Director & Chief Architect of Automotive at Basemark.

Soma Muthumanickam

VP of Product & Chief Architect of Automotive at Basemark

Speaking at Car HMI USA

Improving Driving Safety & Comfort with Augmented Reality

The use of Augmented Reality (AR) technology in automotive HMIs is transforming the driving experience by offering innovative features that improve both driving safety and comfort. Through the integration of real-time data to in-vehicle displays like the instrument cluster, IVI, or windshield using AR HUDs, situational awareness is significantly enhanced, enabling the driver to make safer and more controlled vehicle maneuvering in different driving situations. In this session, we will explore the advantages of automotive AR, its future prospects, and solutions to tackle technical challenges when developing immersive automotive AR experiences.

  • Improve driving safety, user experience and comfort with AR
  • Challenges of developing robust automotive AR experiences
  • The role of AI in enabling immersive AR applications
  • The future state of AR in automotive

Meet Basemark at Car HMI USA

Book a meeting with Basemark at Car HMI USA 2023 by filling out the form.


“Basemark helped BMW develop AR-enhanced navigation application for their new BMW iX series.”


Car HMI USA is America’s Leading Automotive HMI & UX Event that brings together more than 300 top industry experts and decision-makers. Join now and discuss with your peers from the automotive UX and HMI community.

When? December 6-8, 2023

Where? Detroit, Us

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