Helsinki, Finland | May 14th, 2025
Basemark, a leading automotive Augmented Reality (AR) software company, expands its presence in Japan in order to better serve its growing local customer base. Basemark has appointed Excalibur Inc. as its authorized agent for the Japanese market. Excalibur Inc. is a business development and engineering consultancy founded by professionals with extensive experience in the automotive industry and brings deep industry knowledge and strong networks within the Japanese automotive sector particularly through multiple development engagements with Toyota and Denso.
The automotive AR market in Asia, and particularly in Japan, is growing rapidly. As a global hub for automotive innovation and manufacturing, Japan offers a mature ecosystem of OEMs and suppliers with a strong track record in adopting new technologies. This makes it a key market for the advancement of automotive AR.
Basemark has already established several automotive customers and partners in Japan. This has validated the company’s AR software in the market, convinced the management of a substantial business potential and created a growing need for local technical and business support. Basemark and Excalibur have collaborated for a long time and both companies share the same vision of helping automotive OEMs create cars that customers love.
“Partnering with Excalibur strengthens our presence in Japan and helps us better support local OEMs and partners,” said Tero Sarkkinen, founder and CEO of Basemark. “We have worked with the Excalibur team for many years, and they have consistently demonstrated both technical and business competence. We believe we have found the ideal partner that our local customers can really trust.”
“We are excited to support Basemark’s expansion into Japan and bring their AR technology to local OEMs and partners,” said Yoshihiro Sasage, President at Excalibur Inc. “Our team’s background and experience in the Japanese automotive industry allows us to bridge the gap between advanced AR development and local business practices.
For additional information:
Media kit
Sofia Ohlson, Marketing Manager
Basemark
sofia.ohlson@basemark.com
About Basemark
Basemark is a leading provider of software and tooling solutions for advanced automotive AR development and deployment. Our solution, Rocksolid AR, is comprised of a visual design studio, SDK, and runtimes optimized for automotive software and hardware environments. Customers can rapidly create AR navigation, AR ADAS visualizations and more and deploy those to Heads Up Displays or other digital screens in the car.
For more information, visit: https://www.basemark.com/
About Excalibur Inc
Excalibur provides go-to-market (GTM) consulting services for overseas suppliers aiming to collaborate with Japanese OEMs, while also engaging in the research, development, planning, design, and sales of systems for automotive applications, as well as offering business matching support.
For more information, visit: https://excal.co.jp/
