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Product Owner, Augmented Reality Engine for Automotive

(Helsinki or Munich)

Are you a Product Manager from automotive with strong experience in AI and AR? Or VR perhaps? Has your experience centered around products that can interpret messy, real-world data as opposed to just plain software? Due to our rapid expansion, we are spreading out and promoting from within, with this new position wide open for fresh blood! Are you ready to join the AR revolution?

BASEMARK: AR, automotive & compute/graphics software product company based in Helsinki, 90 employees worldwide, satellite offices in Germany and the US. We are world-class experts in real-time 3D graphics, GPU-compute programming and design.

The Role:

You will be responsible for driving the vision, strategy, and development of our AR Engine called Rocksolid. The Rocksolid AR Engine interprets data from sensors such as cameras, lidars, IMUs, and GPS, and maintains an understanding of the environment around a vehicle to enable immersive AR visualizations on different display modalities such as HUDs and dashboard displays.This role requires a deep understanding of AI and AR technologies and Agile product development. The Product Owner will work closely with cross-functional teams to deliver high-quality AR experiences that meet the needs of our users and drive business growth.

Key Responsibilities:  

  • Product Vision and Strategy: Define and communicate the product vision and strategy for our AR solutions, aligning with company goals and market needs.
  • Roadmap Development: Develop and maintain a detailed product roadmap that outlines key milestones, features, and deliverables.
  • Requirement Gathering: Collaborate with stakeholders, including customers, sales, marketing, and development teams, to gather and prioritize product requirements.
  • Backlog Management: Create, prioritize, and manage the product backlog, ensuring that the development team is working on the most valuable features and improvements.
  • Stakeholder Communication: Act as the primary point of contact for all product-related communications, providing regular updates to stakeholders on progress, challenges, and successes.
  • Agile Development: Work as a member of the development team to ensure agile practices are followed, facilitating sprint planning, reviews, and retrospectives.
  • Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of the product and identify areas for improvement.
  • Continuous Improvement: Foster a culture of continuous improvement by soliciting feedback from users and stakeholders, and iterating on the product based on this feedback.


  • Minimum of 3-5 years of experience in product management, with a focus on AI, AR, VR, or related technologies.
  • Technical Skills: Strong understanding of AI and AR technologies, platforms, and development processes. Familiarity with AR SDKs (e.g., ARKit, ARCore) and automotive software (ASPICE) is a plus.
  • Agile Methodologies: Proven experience with agile development methodologies and tools (e.g., Jira, Trello).
  • Analytical Skills: Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Communication: Excellent verbal and written communication skills, with the ability to effectively convey complex concepts to both technical and non-technical audiences.
  • Leadership: Demonstrated leadership skills, with the ability to inspire and motivate cross-functional teams.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Does this sound like you? Please send your CV and cover letter to with the subject entitled Product Owner. We look forward to hearing from you! (edited) 

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